sommaire

  1. Cadre de référence pour les produits bio sur le marché
  2. La transformation et la distribution
  3. Descriptif du panel des entreprises rencontrées
  4. Les entreprises de la distribution
    • Offre / matière première / approvisionnement
    • Commercialisation
    • Concurrence et circuit de décision
    • R&D et innovation
  5. Les entreprises de la transformation
    • Production
    • Matière première / approvisionnement
    • Commercialisation
    • Concurrence et circuit de décision
    • R&D et innovation
  6. Spécificités de certains secteurs d'activité
  7. Conclusion
  8. Bibliographie

regional report

downloading reports for each region

Rhône-Alps

Distribution of bio products is very varied. Even if most of them are sold in the great distribution, the specialized shops defend their positions. For the processing companies a bio product is a product of high quality. This is one of the reasons why their product standards go beyond those required in the regulations.

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Provence Alpes Côte d'Azur

The processers specialised in the bio sector, make this choice mainly for environmental reasons then for food safety reasons and to increase their profits, whereas the non specialised processers seek to diversify their production.

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Lombardy

L'Italia rappresenta il paese comunitario con la maggiore superficie destinata all'agricoltura biologica, pari nel 2003 a 1.052.002 ettari, in base ai dati Ismea-Mipaf (De Ruvo, 2005). L'andamento delle superfici nel periodo 1998-2003 mette in luce una consistente crescita fino al 2001 ma una contrazione nel 2002 e nel 2003, segno di un certo rallentamento produttivo.

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Tuscany

The Tuscan Distribution sector is really heterogeneous for the kind of the companies. Is particularly relevant to consider the importance that covers the local market for this field both for supplying and for the sale of the products. The great number of farm holidays in Tuscany abets the direct selling like the main way of distribution. However, they are few companies who are exclusively dedicated to the organic sector, that often it goes to complete other asset.

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Catalonia

The aromatic and medicinal plant is a small sector among the organic sector. As well, the consumption of AMP products is not as developed as other organic products. Few companies are dedicated to AMP products as an exclusive activity. Few companies are working with natural cosmetics, using occasionally organic raw materials; so a standardisation for cosmetic's certification is becoming necessary.

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Murcia

The regional bio processing industry is based mainly on agrofood products coming from farms, fruits as well as vegetables. The processing is a lot higher than the regional consume, and most of the processed products are destined to European Market. Concerning health & wellness sector and cosmetics, the processing industry could be considered much reduced.

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